Many times we think that running the social networks of a company (artist/group) is only about creating and uploading content from time to time. However, good network managementocials goes beyond that, it consists of creating a strategy, planning, a coherent and consistent design and a constant interaction.
Furthermore, in most cases, and especially at the beginning, a push through investment in advertising is necessary to achieve greater visibility, reach a broader audience and create a strong community with your fans.
We have created some social media packs, focused on management and advertising on Instagram and Facebook that will help you achieve your goals.
ADVERTISING:
• Promoted post: €20
• Monthly advertising: €90 / month
• Landing Page: €50
As community managers we recommend making at least 2 weekly posts. There are two reasons why we make this recommendation:
• The first is that we consider it important maintain a constant publishing pace that allows followers to remain interested and informed about actions, promotions, events and relevant information.
• The second is that the professional Instagram accounts or Facebook pages of a person/group/company are nourished, in such a way that serve as a showcase and as a notice board. This is important because now people realize searches on social networks And if when you enter a profile you see that it has little content, is neglected, is not aesthetic or that it does not have relevant information, it will arouse little interest.
In addition to this, we recommend accompanying organic content with paid content, that is, with promoted posts or advertising campaigns depending on your objectives. Investing an amount of money at specific times (such as events, concerts, signings or launches, among others) can help achieve the goal (more visibility, more followers, more sales, etc.).
• Greater visibility. You will have the possibility of reaching many people who use networks as a communication and information channel.
• Direct and immediate interaction. Informing your followers of your latest news will create a close relationship, increase loyalty and create community.
• Enhance the image. Constantly publishing on social networks will allow you to improve your image, helping to increase prestige and value.
• Authenticity. The networks will also allow you to show your most personal image. Currently what is most in demand: naturalness.
• Sell your products. Through social networks you can sell both your music and your merchandising products if you have them.
Why are you interested in having a website?
Internet presence has become essential. Currently, there are many music groups, singers, musicians and songwriters that have a website where they display relevant information on different topics: tours, concerts, releases, collaborations, videos, stores, etc.
Accompanying your social networks with a personalized 100% website created to your liking is a highly recommended option.
1. You strengthen your digital presence: When someone searches for you on the Internet, they will receive information from sites other than you (blogs, directories...). The best thing is to have a website that you manage yourself where the most valuable and relevant information is displayed.
2. It is your letter of introduction and the reference place for fans:
There will be all the official information surrounding your musical project (bio, discography, latest news, concerts, link to the ticket holder, RRSS...).
3. You work on your brand: Express who you are, how you define yourself, what sets you apart, what your style is, tell your story truthfully. Don't let anyone do it for you on other pages.
4. You enhance your image: Design the website to your liking, with the colors, images and elements that best identify with your proposal and your style.
6. Makes work easier for promoters and media: Make information accessible regarding the following aspects:
Biography; promotional photos with good resolution; links to different digital platforms; insert the video clips; links to reviews from other media; milestones; link to your RRSS; provides a contact form.
5. Sell your music and merchandising directly: Forget about intermediaries. Sell your products to the public and maximize profits.
7. Make the public fall in love with your blog: The blog is the most dynamic part of your website. Offer valuable content to your fans.
8. You will have a very valuable email list: Invite visitors to subscribe to your newsletter and stay up to date with your releases and concerts. Get the email marketing machinery going.
You may already have a community manager who manages your Social Networks but it is not just about publishing content regularly. You can also promote certain campaigns based on your goals.
In the same way, you can hire an advertising campaign on YouTube to give visibility to your official video clip.
The best option is to design a combined campaign of Social Networks and YouTube. This way you will gain visibility and get more interaction with your fans.
if you have distributed your music to digital channels via Item Music and you meet the requirements, we request for you an Official Artist Channel.
And as a gift...
The cost of this service is €50 + VAT.
As an Item Music artist, when you distribute your music through our digital distribution platform, your albums and singles will be sent to YouTube Music automatically. YouTube will auto-generate a channel with the suffix "-Tópico" (or topic) like for example «Artist Name- Topic».
on this channel each of the distributed themes will appear as an “Art track”: a video with the audio and as an image the cover of the record/album/single.
If you claim your official artist channel you will have the tools you need to unite this topical (music) channel with your personal artist channel. (The one that you have already created beforehand)
Here you will find more information about official artist channels and YouTube for Artists.
Who can claim an Official Artist Channel?
Item Music artists who have at least three songs distributed to YouTube Music, as well as at least one music video on a YouTube Channel owned and managed by the artist.
How long it takes?
In principle, orders should be processed within 2 -6 weeks but generally they tend to take a little longer. If you haven't received an email from YouTube and it's been more than 8 weeks since you started your request, please let us know so we can notify YouTube.
Please, NO delete your YouTube channel after applying for an official artist channel.
This is the material we need to carry your nets:
In the purchase confirmation email we will send you a form with the material we need to facilitate the process. If you have any questions, contact us at info@itemmusic.es
fill the form so that we can assess your project
A professional and impactful presentation campaign for your new release
We present your proposal in a professional manner through a professional and personalized Press Release (in HTML). This Press Release is sent to both the Media and all levels of culture in general, in addition to professionals in the music and entertainment industries.
Interviews are arranged, maintaining a personalized relationship with the media, confirming receipt and dissemination of the material sent.
Our media promotion service can include: preparation of press releases, dissemination of content, clipping or press summaries, dossiers, weekly monitoring reports and even a complete design of communication plans.
It also includes the personal media relations work (office work) – (national scope of work):
The media promotion service for a launch generally includes the creation and sending of a press kit or a weekly advertising newsletter, personal media relations work and a weekly press report.
The working time begins to count only when we have received all the necessary material.
artist bio:
A short text that talks about the release and its proposal, musical influences and artists with whom you feel identified (an A4).
Audiovisual material
Additional Information:
In the purchase confirmation email we will send you a form with the material we need to facilitate the process. If you have any questions, contact us at info@itemmusic.com.
Distribute your (independent) music like a pro
The Official Artist Channel is designed to help artists and their teams Get the most out of YouTube and YouTube Music.
If you request your official artist channel you can get access to the analysis and tools that you will help to interact with millions of fans and better manage your presence on the platform.
if you have distributed your music to digital channels via Item Music and you meet the requirements, we request an official artist channel for you.
And as a gift...
The cost of this service is €50 + VAT.
As an Item Music artist, when you distribute your music through our digital distribution platform, your albums and singles will be sent to YouTube Music automatically. YouTube will auto-generate a channel with the suffix "-Tópico" (or topic) like for example «Artist Name- Topic».
on this channel each of the distributed themes will appear as an “Art track”: a video with the audio and as an image the cover of the record/album/single.
If you claim your official artist channel you will have the tools you need to join this topical channel (music) with your personal artist channel (the one you have already created beforehand)
Here you will find more information about official artist channels and YouTube for Artists.
Who can claim an Official Artist Channel?
Item Music artists who have at least three songs distributed to YouTube Music, as well as at least one music video on a YouTube channel owned and managed by the artist.
How long it takes?
In principle, orders should be processed within 2 -6 weeks but generally they tend to take a little longer. If you haven't received an email from YouTube and it's been more than 8 weeks since you started your request, please let us know so we can notify YouTube.
Please, NO delete your YouTube channel after applying for an official artist channel.
These are the requirements you must meet to process your application:
Service cost: €50 + VAT.
In it purchase confirmation email We will send you the details of everything we need to facilitate the process. If you have any doubts, please contact us.
villaverde
C/ Resin 53 D
Villaverde Industrial Estate
28021 Madrid
+34 917 960 083
info@itemmusic.es
Funded by the European Union – NextGenerationEU. However, the views and opinions expressed are solely those of the author(s) and do not necessarily reflect those of the European Union or the European Commission. Neither the European Union nor the European Commission can be held responsible for them.